Use of CSS (Cascading Style Sheets)
CSS - Cascading Style Sheets is a feature which gives web designers more control over the design of a webpage. It allows content and design to be kept separate allowing small changes to the design to be made without having to make large changes to every page. If your designer elects to use CSS style sheets for your web design do not include them within your actual web page source code. The reason being you do not want the Search Engine Bot/Spiders having to plough through 100's of lines of code before they reach your actual keyword content. Instead, you should place your style guidelines into a separate CSS File and then call up the code with a single line of command code which is within tags by using the following:
<link type="text/css" rel="stylesheet" media="all" href="style-file-name.css">
Use of JavaScript |
Use of CSS |
Primary Keyword Layout
Pretty Sites v Spider Friendly Sites |
Correct use of Robots.txt File |
Dead Pages & 404 Not Found Errors |
Using Images for Primary Navigation
Correct Use of Home, Sitemap & Contact Page Links |
Use of Redirection Pages
Use of Small Type Fonts |
Should I use Hidden Doorway Pages?
Should I Use HTML Frames? |
Spider Friendly URL's
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