Primary Keyword Layout
Ensure that your primary keywords are going to be seen and spidered first. When the Search Engine Bots/Spiders visit your site the first read the source code just as we read a books title from the top downwards.
!It is known that Bots/Spiders place more relevance to keywords and phrases which are at the top of the page so it is logical to place as much as possible of your primary page keywords and pages at the top of the page and remove any potential obstacles, such as graphics and code.
If you take this illustration and imagine this glass of beer is your webpage and keep your primary keywords and phrases at the top of the glass then your first thing you taste is the head and if you place your primary keywords at the top of your page then you are letting the Bots/spiders the opportunity to taste/read your pages and you will be optimising your pages to make then more search engine friendly.
!If you have tables and graphics place these below your primary keywords and phrases and ensure all JavaScript and lengthy lines of code are hidden. Adjust all your page layouts in this way and you are giving the Bots/Spiders an easier task to read what your pages are about.
Use of JavaScript |
Use of CSS |
Primary Keyword Layout
Pretty Sites v Spider Friendly Sites |
Correct use of Robots.txt File |
Dead Pages & 404 Not Found Errors |
Using Images for Primary Navigation
Correct Use of Home, Sitemap & Contact Page Links |
Use of Redirection Pages
Use of Small Type Fonts |
Should I use Hidden Doorway Pages?
Should I Use HTML Frames? |
Spider Friendly URL's
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