Pretty Sites v Spider Friendly Sites
It is nice to have a pretty looking webpage but is it Search Engine Friendly
The problem is that from a design point of view aesthetically it is hard to keep a balance of design and SEO friendly pages. You have to decide if you want your site to be easily indexed and search engine friendly.
Large Corporate Advertising websites such as for Versace www.versace.com don't need to worry about being Search Engine friendly because they are already a leading fashion house and internationally known and they can afford to use fancy and sophisticated Flash Intros, Video's, music clips, graphics, and minimal use of keywords on their site. Search Engines will grant credence and high page ranking to such corporation's websites as they recognise their international importance and significance. They can easily afford to be relaxed about trying to impress the search engines they are already famous and internationally known.
However if you actually search for a product such as 'Versace bags' on www.google.com you will find the following top 3 organic results
In Fact the Official Versace website is NOT even listed for that search phrase in the top 100 results on Google.com!!
The point being they don't really have to be keyword optimised as they are 'Versace' and if people want to look at their site they would search for the name Versace not the product. This means that shopping sites selling Versace products have the opportunity to optimise their sites to improve their ranking and get higher listed for given phrases.
It is therefore important if you are trying to impress the Search Engines
and the chances are if you are reading this you want to, then you have to adopt
a positive 'White Hat' SEO program which includes keyword page optimisation.
Pages that do not have much text will stand very little chance
of being indexed by the leading search engines and you will not be listed
in the top 100 results let alone in the top 20.
Try to write some quality UNIQUE spiderable text for your pages and do not use repetitive block text stuffed with keywords which will be classed as SPAM you will cause your pages and site to be penalised and potentially banned. Write about your pages with clear, unique descriptive and well written content in which you can add sufficient number of keywords and phrases without labouring the point. Content writing is a skill and there is a balance of what Search Engines consider to be acceptable and we at white hat have a trained web content writing team that can create search engine friendly content for your site or we can optimise and adjust your own or existing content to make the pages more optimised.
Use of JavaScript |
Use of CSS |
Primary Keyword Layout
Pretty Sites v Spider Friendly Sites |
Correct use of Robots.txt File |
Dead Pages & 404 Not Found Errors |
Using Images for Primary Navigation
Correct Use of Home, Sitemap & Contact Page Links |
Use of Redirection Pages
Use of Small Type Fonts |
Should I use Hidden Doorway Pages?
Should I Use HTML Frames? |
Spider Friendly URL's
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