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What is Internet Marketing?

First let’s define the above statement and look at the separate dictionary definitions.

Internet

In•ter•net Pronunciation Key ( n t r-n t )
n.
An interconnected system of networks that connects computers around the world via the TCP/IP protocol.
Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.

n : a computer network consisting of a worldwide network of computer networks that use the TCP/IP network protocols to facilitate data transmission and exchange [syn: Internet, Net, cyberspace]

Marketing

mar•ket Pronunciation Key (mär k t)
n.

A public gathering held for buying and selling merchandise.
A place where goods are offered for sale.
A store or shop that sells a particular type of merchandise: a vegetable market.
The business of buying and selling a specified commodity: the soybean market.
A market price.
A geographic region considered as a place for sales: grain for the foreign market; the West Coast market.
A subdivision of a population considered as buyers: cosmetics for the upscale market.
The opportunity to buy or sell; extent of demand for merchandise: a big market for gourmet foods.
An exchange for buying and selling stocks or commodities: securities sold on the New York market.
The entire enterprise of buying and selling commodities and securities: The market has been slow recently.

Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.

You can see the separate dictionary definitions of the words but if we combine them into a simple statement then, applied to internet marketing, we believe that it means the following:

The first task is to carry out extensive research, then to analyse that research and to form a strategy to move forward.
So, the first steps for the internet marketing of your website are:

Research -> Analyse -> Plan -> Strategy

The need for research is vital. You need to establish what your customers are searching for [key words and phrases] and not simply what you think they are looking for. You also need to define what you want to promote, your title pages and descriptions and to ensure your products match prospective customers’ expectations.

Next we need to carefully analyse the data and to create a plan of action before we create a strategy action plan to move forward.

Search Engine Optimization (SEO)

I think we can state quite clearly that SEO or search engine optimisation is NOT advertising. Instead it is really a technical term referring to changes and modifications to the code and text of your website, the density and balance of keywords, phrases, link alt tag descriptions, titles and page descriptions. optimising your entire website.

Internet Marketing

Internet Marketing is a total process which should take a holistic approach of looking at the overall picture. It requires technical adjustments to your website and the comprehension of the web’s ever changing platforms of which are acceptable techniques and which are frowned upon.

This process of promotion of your website covers a multitude of aspects and must be fluid and flexible enough to change. It must not be rigid in its strategy as search engines can change and so can customer requirements.

The purpose of your internet marketing campaign is to seek longevity and to make sure we plan for the future, keeping your website fresh and constantly evolving with the needs of the market for the years to come.

Internet Advertising

This is where you need to decide if you have the money to back your conviction, as many a web entrepreneur has spent thousands and lost thousands within hours, weeks or months with little ROI (Return on Investment).

It would be fair to draw parallels with offline advertising which can equally burn a big hole in your pocket or blow you out of the water if you don’t choose carefully. It is fair to say that online internet advertising opportunities are just as dangerous for the careless web owner.

Before you commit to the proposals bombarding you take a step back and preferably seek professional advice from several sources to take a balanced view before you spend your money.

Typical Internet advertising mediums include:
Pay Per Click, PPC, such as Google’s Ad Sense or Yahoo Search Marketing

If you want some advice on this subject and a free initial analysis of your website then contact us

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