Link Building - Link Relevancy - Link Popularity
Link Building – What is it?
!Building Links between websites is like exchanging phone numbers between associate web sites that share a common interest with your web site and building that address book of relevant friends to improve your popularity to search engines.
Why Create Links with other websites?
If you want to climb the search engine ladder and be found higher up in the results you must engage in a proactive link building program.
This means you must seek out relevant websites that will link with yours so that you can increase the traffic and build your websites effectiveness and become more search engine friendly. This is just one sector but extremely important aspect of your overall SEO [Search Engine Optimization] and Web Marketing Strategy.
Restaurants, Clubs and Venues become popular by word of mouth recommendation and they gain more customers [traffic] and more business because of it and this makes them popular places to go and to be seen. Your website has to gain similar popularity by establishing links with other relevant websites, the important thing to remember is that links to your website should be of a certain quality and most importantly relevant as Search Engines are now smart enough to evaluate the links and will increase your merit for relevant links and down grade you for inappropriate links and in some cases demote your site.
The evaluation of suitable and relevant websites to link to require a degree of experience and that's where the experienced team at White Hat can help as we look at suitable partners everyday and this is our business to know what is a good link and what is not that best suits your website and is complimentary.
Alternatively, advertising your website will cost you thousands and will invariably cost you a great deal more than the sales you achieve by doing it. They say that 'word of mouth' advertising is the best form of advertising and links to another websites is similar to the word of mouth endorsement of your website as it tells the Search Engines that your website is popular with other relevant websites. The more links that you have coming in from other websites that are prepared to link to you and maintain the link tells the search engine your overall ‘popularity’ in the web community.
!Obtaining links to other relevant websites is one part of the task but making sure your links remain on the partners websites is another aspect which requires attention regularly and also making sure that website carries the same content it did when you created the link in the first place.
What is Link Popularity?
Link popularity refers to the number of and the quality of the incoming links from other websites that are pointing to your website by carrying a text link to your website with a short description of your website. If you want your website to develop and build more traffic and to rank well on search engines you must actively promote a link exchange program.
Linking to other relevant websites to build a large 'address book of links' and a form of advertising your website on a page which lists other links and requires a great deal of effort on somebody's part and can easily be a full time job for one person if you can afford it.
What is Link Relevancy?
Link Relevancy is making sure that links are sourced from websites that are relevant to your website topic, for example if you sell furniture you do not want to link exchange with a website that sells insurance. You really want to create links with websites that are 'relevant' to Furniture or household goods or related products.
That is how linking works.
First
- Find websites to link with that are complimentary and relevant
- Make a formal link request to that site
- Process, organize, and manage the links once it is agreed
- Ensure that the search engines can find or "spider" your links to other sites
- You must frequently check to see if your links are still on your link partner's websites
- You must also check that your link is maintained in the same location with the same relevant content as websites change and your links could be removed, relocated or worse still retained on an inappropriate page.
This is a very simplified explanation of how to create links between relevant websites and why
There are more detailed link exchanges to be considered including
- Reciprocal Link Exchange building
- Links from Directories and Search Engines to your website
- Purchasing relevant links from certain websites
- Purchasing Text Advertisements
- Purchasing Site Wide Text Links
- Creating and publishing Press Releases
- Purchasing links across weblogs / blogs / Web Journals
We at White Hat SEO services can handle all aspects of managing a proactive link program for your website as part of your Web Marketing Strategy We can provide this service to you at very sensible and competitive costs and we are confident you won’t find a cheaper service per link. This is due to outsourcing to our Asian offices where our skilled and trained web team are able to perform this service at much lower labour costs. This keeps this rather mundane but extremely important part of your web marketing program as low as possible.
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