Search Engine Optimisation [SEO]
The 'Buzz' Word that every website owner is now hearing is SEO and Web Marketing. This is without doubt more important to website owners who want to obtain sales revenue from their website than probably the style of the website itself.
!It is true to say that if you have a more effective SEO program with an average low cost website you will be more successful than if you have a fantastic looking website that cost thousands to produce and a poor SEO program.
The reason is in this highly competitive internet world your website needs articulate and specific marketing activity in the form of skilled SEO techniques to ensure it is found especially in the organic [free] results in the leading search engines.
Search Engines such as Google, Yahoo, MSN, AOL plus hundreds others basically produce 2 types of results – Organic [free listing] or Sponsored [paid for]. The primary search engines are Google, yahoo and MSN. They handle over 85% of all Search Engine traffic.
Organic listings results are free for inclusion into their directory and the effectiveness of your SEO program will determine where your website is listed in the results for searches. The more effective your SEO the higher your listing will be for specific searches. A website without an active and effective SEO program will never be found in the top pages of results and no one will ever find your website.
Search Engines drive 85% of all first time traffic to a site. A search engine has organic and sponsored results. The organic results attract 80-90% of all search engines. Only 10 –20% will be sponsored. It is a fact that visitors who choose organically found results are normally keen to purchase so your aim must be to attract as many of those visitors as possible.
If you own a shop then you will appreciate that point as you don’t want lookers or browsers but buyers instead. The people who use search engines to search for products or services will mostly choose organic results and click on the top 5 websites or certainly on the first page of results to find a suitable website they like and the products they want.
If you are serious about web marketing and you want to make the money you think you deserve then you must plan to get your website in the top 10 or at least top 20 results. Of course all your competitors want to do the same.
What is SEO?
Search Engine Optimisation is the process of making your websites content more search engine friendly and to attract high levels of traffic by increasing your websites ranking and popularity factors.
There are many aspects to an effective SEO program and we at White Hat will be pleased to provide you with a detailed quotation.
We firstly research your keywords, phrases and optimize your site based on the most relevant keywords and drive relevant traffic to your site via the major search engines that is our mission to make your website more effective and more profitable.
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