What do you want a website for?
Believe it or not most companies or organisations don't really know the answer, they just think they need a website as everyone else has one but don't really think it through at the outset what they are really saying and what the objectives of the websites are to be. Its customary that the final focus of the website changes or evolves in time after its inception.
It may seem obvious to you but is it?
Websites can serve many purposes such as
- Information only resource site usually a .org or .net
- Internal Staff information sites for a company or organisation known as 'Intranets'
- A Retail shopping site with e-commerce platform to sell products online
- A news portal such as www.bbc.co.uk
- Corporate Branded website to act as an online brochure for a well known brand name such as coca cola or nike
- A directory such as a yellow pages or catalogue site
- A product stock listing site for subsidiaries and agents B2B [Business to Business]
- Personal Website for a person or family
- Promotional Website for a musician or performer or to promote a forthcoming tour
- Biography Website for famous person
- An official national country website for tourism or local authority
- Aggregate price comparison website comparing product prices from other sites
You need to talk
These are just some of the many different uses that websites are employed to do the main import thing to understand is that depending upon the type of website will determine the necessity for SEO work. For instance a personal family website wouldn't need a PPC Pay Per Click program or other SEO techniques to promote the site as it would have no commercial way of recouping the costs and the site would be used for personal reasons and family scrap book of events and pictures.
A corporate website for a large company would need to have a more sophisticated design and look to portray the correct image and would be used to present an image rather than to sell products. Consequently, it wouldn't necessarily require a PPC program or extensive SEO to get it highly listed on the search engines as it would act as a supporting marketing tool in line with the company’s marketing campaign
A news portal such as www.bbc.co.uk or www.cnn.com would not need any SEO work to optimize the site or to promote it as they are already a well known brand name and well publicised on their very own TV channels.
However, a manufacturing company making clothes or equipment or selling goods or services such as insurance or holidays and flights would want to include a database and include an extensive SEO program to optimize the site to be found highly on the search engines to gain sales from customers searching via the search engines for key words or phrases.
So you can see every website has varying needs and focus and you should clearly define the purpose of your website and write the objectives down and plan your website as you would plan the construction of your new home down to the choice of the windows and curtains and carpets.
You need to really think about your company's website
This will really make you focus your company's objectives and make you plan your website its look and feel, style and purpose.
A good web design company can help you with this and white hat is no exception we pride ourselves in our concept and design capabilities and will gladly help you and your company define your objectives of your proposed website.
The clearer you are about the final objectives and focus of your site the easier it will be for us to give birth to your new baby website. As like a baby your website will certainly need loving care, plenty of attention and feeding and nourishment. As, In time, it will grow from a baby into a young child and finally into adolescence eventually into a mature entity. But like a baby this will take time and a great deal of effort.
There are no quick and easy answers and short cuts will lead to short comings and will probably mean your company's website will fall well short of your expectations.
To avoid disappointment you need to take a long term view and realise that
with millions of websites online what makes you think that your
website is going to stand out from the crowd. Why should search
engines and directories want another website selling whatever
you're selling when they have millions, yes millions of websites
selling the same thing.
That's where a good web design consultancy will steer you in
the right direction and that's why White Hat will make sure we all know what
you want to achieve and plan your web future together.
We want to be able to be there when your website matures and starts to develop new business for you and walks alone unaided to generate enquiries for your company.
The first steps are always tentative and like your babies first pair of shoes its exciting when sales start to come in and phone calls are received and customers are asked how they heard about you and they reply, oh I found you on the search engines and saw your web site....
Make an Enquiry for your web site
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