Want to Climb the Google ladder?
If you want your website to climb the Google ladder then you need to develop your website ethically within the guide lines and be prepared to be patient and never take Unnecessary risks with short term tactics with potentially 'Black Hat' practices.
If you want climb the Google Ladder and improve your organic rankings then you need a well constructed site that is fully assessable containing a growing volume of new content and has plenty of quality in bound links. This is the best recipe to follow and your site will eventually climb the Google ladder.
Positive changes you make to your website will be automatically picked up by the Google bots who regularly spiders pages of websites as long as they are accessible and will index pages to their database and take note of those changes. Every web owner wants to see their website rise the Google rankings and we all want to please Google, so if you want to improve your rankings you should try to understand how to satisfy Google’s alogryhtm. To find out more about the Google guidelines http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
Unlike other search engines such as Yahoo and MSN, Google don’t really pay that much attention to ‘Keywords’ and whilst they are important In the overall design and construction of your website they are of lesser importance to Google.
The two main areas of interest that Google are looking at
- Growth in your unique content this makes your site of interest and up to date as a resource of good information to their readers.
- Quality and volume of inbound links to your site both incoming only [directories] and reciprocal links with relevant sites which have high link popularity.
Both of these areas need your urgent attention if you are going to please Google’s measure of importance and climb the Google ladder
Let’s look at these topics in more detail
Content
It is widely known and accepted that well researched uniquely written content that is grammatically correct is of great value to your website’s well being. Like taking vitamins for good health the content for your site is the pill of good health you need to add to your site on a continual basis. They used to say ‘An Apple a Day Keeps the Doctor at Bay’ well a page of content per day will do wonders for your website’s ranking. The more content you add to your site the more the site grows and builds a resource of information that Google can index and potentially display to their searchers.
To find out more about content go to http://www.white-hat-web-design.co.uk/content-writing.php
Liks
So much has been written about links that could fill the shelves of municipal libraries many times over so we intend to keep this very simple and straightforward as we can.
What is a Link?
A link to your website is a piece of code when displayed on another website page that creates an ‘active live’ link to your website when you click on it. For example when you search on Google you will see results of websites and a short description of that page and the blue text is an active link when clicked will take you to that page. That is classed as Inbound link as you don’t have to link back.
Each link you have to your web pages can be counted as a vote in favour of your content and the more links you have then the more votes you have in your favour.
However, not every link will be a high vote and some may be potentially damaging to your websites ranking so it is important to check the quality of those links to your site. The most important thing to remember about links is to go for Quality and above all Relevancy. The sites that link to your web pages should be relevant sites to your topic or subject matter. If you are selling clothes to children then a link from a Casino website bears no relevance and should not be accepted.
You will receive constant link requests from websites and web marketing people asking for a reciprocal link to your website every day, the problem with these is that 90% of them will be of no use to you and potentially from companies that are not as transparent as they seem to be. The unfortunate fact with link requests is that the vast majority of link requests are from sites that are not that honourable and are looking to deceive you. The term ‘Cheaters’ is used in the link building business to label such sites and we do not have the time to go in detail here to explain what cheating practices they get up to. Needless to say there are many ways in which these ‘Cheater’s can deceive the innocent web owner here are some of the more commonly used tactics.
- Removing your link back after agreeing to place it a month or so later.
- By leaving the link in place but placing a ‘no follow’ scripting block to prevent the spiders from seeing your link, so that all appears to be in order but of no value to you whatsoever but great value to them.
- By isolating the links pages so that spiders can not follow the path to value and credit your link
These are just some of the more obvious ways that cheaters use to devalue your link and gain credit from the link you have placed on your site to theirs. There are others which experienced webmasters are aware of and that WHDesign check and monitor.
In short a link to your website is a vote in favour of your web pages if you give a link back then you are effectively cancelling out the vote by giving away a vote to the other website. The more links you can have to your website without having to give back a link the more votes you are building. To obtain ‘one way inbound’ links is difficult for example if a leading and informative website such as www.bbc.co.uk were prepared to place a link on their news pages to your website this would be priceless in terms of votes as the BBC is a international institution and highly respected website.
The only other way to obtain one way inbound links is to make your site extremely popular or to add your site to the thousands of directories that catalogue websites as they seldom ask for a return link you are building more inbound links as opposed to giving more links away.
!To find these Directories is a full time job and requires a sustained effort to research, catalogue and classify suitable directories. You then have to take the time to submit your site online, and provide a variety of descriptions as requested, and reply to confirmation emails from the directories editors who review your submission and in some cases you have to pay to apply.
There is an easier solution to this time consuming task
The Directory Submission Service by White Hat Web Design offers a unique solution to this problem as it has already researched, catalogued a huge growing database of directories from all over the world covering every conceivable topic. They have been manually categorised the directories into over 1000 product classifications and has sorted them into free and paid. It also has further classified them into simple – intermediate or complex application submission formats. The database is continually being reviewed and updated and any defunct directories are removed so the database is constantly reviewed and up to date.
!The White Hat Web Design intuitive Directory Submission Service is now available to you
Click here for details
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