Why Optimise Your Web Pages?
You can spend a great deal of money on designing and creating your web site. You might even be able to create a website for a modest amount of money with web design packages, such as Microsoft Front page or online companies offering a package service such as www.ibuilt.net. Irrespective of how you actually build your website you do face the difficult task of visibility and getting your potential customers to see your website.
! The worldwide web now contains millions of websites jostling for position for the same key phrases and key words, which makes the task of getting your website seen all the more difficult, so your primary goal must be to get volumes of traffic to your site and increase your search engine ranking and position and visibility.
New websites are being created for your product or service every day, unless of course you are offering something totally unique and extremely unusual. If you don’t choose to optimise your web pages correctly and you just submit your website to search engines, then you will probably be listed at number 8,424 out of 800,000,000 web pages.
Some interesting facts:
- More than 80% of all internet users find new websites by using Search Engines, which equates to 650 million [source Georgia Tech/GVU Users survey]
- Only a few web searchers will look past the first page of search results [the top 10]
- 75% of searchers only choose results in the top 10
- According to www.glreach.com online are 840 million users worldwide
- 34 million online users in the UK
- 190 million online users in Europe
- Predictions for 2005 that the global community will exceed 1 billion
- Asia is far outstripping the USA for the growth in new online users
- 812 Million people used the internet during 2004 [source Nielsen/Net/Ratings]
- Web users spend twice as much time online as watching TV [source Stanford Institute for the Quantitative Study of Society]
- Consumers spent US$199 billion online in 2004 [source Comscore]
- A study conducted by Market Research Co TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied.
- 15% of online shoppers preferred to shop with large e-tailors [source TNS]
Woman v Men
Whereas women were hugely outnumbered by male internet users
ten years ago, women are now driving the growth in Internet use, according
to many of the surveys. According to MORI in January 1997 70% of British
internet users were men, 60% were under 35 years old, and over half were
in the top social classes (AB). Now, men make up just over half of surfers,
while those under 35 are in the minority (44%), and the proportion of internet
users who are AB’s is now around a third, and shrinking.
Source bCentral powered
by Microsoft
! Search Engine users are the most important visitors you could possibly attract to your website, as they have taken the time to research the topic and use the search engines to find your web site. This is why it is vitally important you do your own research, optimise your web pages for the search engines, make your web pages easily found for your intended visitors, and to make your web site as search engine friendly as possible. If you want to find out more information about improving your website visibility Click Here to contact us.
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