Archive for the ‘Design’ Category

Primary Keyword Layout

Ensure that your primary keywords are going to be seen and spidered first. When the Search Engine Bots/Spiders visit your site the first read the source code just as we read a books title from the top downwards. It is known that Bots/Spiders place more relevance to keywords and phrases which are at the top [...]

Web Design Dictionary

Affiliate – A marketing program which enables webmaster to place banner ads on the website and received a referal fee or commisson when customers click on the link to visit the merchants website. AJAX – Asynchronous Javascript And XML is an approach to using a combination of technologies (such as Javascript, DOM, XML, XMLHttpRequest) to [...]

Use of Small Type Fonts

The use of very small and virtually unreadable text smaller than Font size #2 is normally reserved for legal notices and copyright information The font size generally used on your website should be much larger and anything from 6 points to 10 is normal and customary. For example if you view the following Point 6 [...]

Should I use Hidden Doorway Pages?

The use of hidden doorway pages used to be a trick employed by crafty web masters several years ago and some still try today to fool the Search Engines. Today the Search engines have caught up with such trick and mostly forged ahead of webmasters tricks which has turned this into a cat and mouse [...]

Spider Friendly URL’s

If your domain URL contains characters such as £ % $ & = etc then the Search Engine may not be able to read them. As these characters are ‘dynamic’ in nature and are actually commands in their own right and if you include them in your URL you are confusing the Bot’s. You will [...]

Dead Pages & 404 Not Found Errors

It is your responsibility to ensure links from your site and pages on your site and all external links going out from your site are working. Failure to check and resolve broken links are seen by the Search Engines as bad housekeeping and illustrate that you are not keeping your website in order and not [...]

Should I Use HTML Frames?

If you are designing your website in HTML or it is already created in HTML and perhaps created from a self build software and you have used ‘Frames’ then you might as well forget it and scrap it and start again. The short answer is NO A Framed constructed website is NOT search engine friendly [...]

Clean Web Design

What is clean web design, does that mean that some web design is dirty!! Clean web design simply means that the code that makes the pages appear on the internet are clear of any obstacles or hidden hurdles to make the pages ‘clean’ of unnecessary code that can effectively block the spidering of your site [...]

Pretty Sites v Spider Friendly Sites

It is nice to have a pretty looking webpage but is it Search Engine Friendly The problem is that from a design point of view aesthetically it is hard to keep a balance of design and SEO friendly pages. You have to decide if you want your site to be easily indexed and search engine [...]

Use of CSS (Cascading Style Sheets)

CSS – Cascading Style Sheets is a feature which gives web designers more control over the design of a webpage. It allows content and design to be kept separate allowing small changes to the design to be made without having to make large changes to every page. If your designer elects to use CSS style [...]