With the great success of the Olympics and the extraordinary performance of Team GB, London is bursting with pride and a new found sense of patriotism but what is the true impact of the Olympic Games on local businesses? Has the promised and much needed boost to the economy materialised or has the effect on [...]
It’s never been more important to define your brand online. Competition is fierce and if you’re competing on a national level you really need to bring out the big guns. Whether you are a brand on the high street or you’re just getting your brand established there is usually somebody bigger and better that is [...]
There is often a misconception on how to analyse the amount of visitor traffic to a website and the difference between “hits” and “unique visitors”. When visiting a page on a website, every request sent to the web server counts as one hit. Web pages are often put together from several components which can typically [...]
Any business owner who embarks upon an Ad Words campaign will invariably be confronted with the dreaded quality score which is applied by Google to your Ad’s. Following a wave of confused campaigners not seeing their Ad’s appear on the list of display ads even after increasing the bid price considerably Google finally announced they [...]
When you are running an AdWords campaign it is vitally important that the ‘ads’ you create are highly relevant and focused to the search term. Rather than linking your ad to click through to your home page you should ensure it clicks through to a page that exactly matches the ad’s description so that visitors [...]
Learn your ‘Metrics’ that apply to your campaign, once you have established your cost factors, CPC, CTR, CPA, average order values, average profit per order, then you can ‘scale’ up your campaign comfortable in the knowledge you will gain sales at a cost to ensure your investment is a viable ROI [Return on your Investment] [...]
Social media is becoming big business for well… business, and you might have wondered whether you should jump on the bandwagon. The truth is that more and more companies are getting in on the act, tweeting all about their products and services and encouraging their customers to like them and follow them. Many of the [...]
Whether you’ve been trading online for a while or you are just starting out, you may have wondered whether you need an ecommerce website. Ecommerce is big business for many companies. Amazon for example has an 80% market share when it comes to purchasing books online and they are most peoples’ first choice when it [...]
Below is a keyword checklist to ensure that you follow the basic top tips to optimise your pages correctly including existing, main pages and secondary ones so to present them to the search engines in a acceptable manner, generally accepted search engine algorithm rules. URL: Get your primary keyword as close to the beginning of [...]
If you want your website to climb the Google ladder then you need to develop your website ethically within the guide lines and be prepared to be patient and never take Unnecessary risks with short term tactics with potentially ‘Black Hat’ practices. If you want climb the Google Ladder and improve your organic rankings then [...]
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