Any business owner who embarks upon an Ad Words campaign will invariably be confronted with the dreaded quality score which is applied by Google to your Ad’s. Following a wave of confused campaigners not seeing their Ad’s appear on the list of display ads even after increasing the bid price considerably Google finally announced they [...]
When you are running an AdWords campaign it is vitally important that the ‘ads’ you create are highly relevant and focused to the search term. Rather than linking your ad to click through to your home page you should ensure it clicks through to a page that exactly matches the ad’s description so that visitors [...]
Learn your ‘Metrics’ that apply to your campaign, once you have established your cost factors, CPC, CTR, CPA, average order values, average profit per order, then you can ‘scale’ up your campaign comfortable in the knowledge you will gain sales at a cost to ensure your investment is a viable ROI [Return on your Investment] [...]
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