Does My Business Need Social Media Marketing?
Social media is becoming big business for well… business, and you might have wondered whether you should jump on the bandwagon. The truth is that more and more companies are getting in on the act, tweeting all about their products and services and encouraging their customers to like them and follow them.
Many of the big players in the world of retail and commerce have a Facebook or Twitter presence and indeed smaller companies are choosing to do business through Facebook pages rather than a conventional website. But what’s in it for you and how do you manage your social media pages and accounts?
Facebook Business Pages – The Free Advertising You Can’t Ignore
Let’s take a look at Facebook Business Pages first. Business use Facebook pages for a number of simple and yet very smart reasons. Firstly, this marketing method is free – you won’t get charged to set up your page or to promote your products or services. Free advertising is something of a myth in the business world, but Facebook seems to offer a risk-free and very effective method of promoting your business and targeting your audience. Of course, Facebook is a business and they want to make money off of business owners. If you want to promote your business further, you can tap into Facebook advertising using the variety of advertising packages that Facebook has on offer.
Facebook can become a crucial tool for marketing and gaining feedback from your customers. Not only can you post daily updates to your page, promote discussion and advertise offers, but you can also communicate directly with your customers and ask them for their feedback, ideas and promote discuss between community members. And those members are going to be great at giving you some free advertising if they like your company. Shares and Likes appear in their Facebook Timeline and those actions are seen by their friends and actions of those friends are seen by their friends and so on. Before you know it, you could have a community of thousands on your hands!
Twitter for Business – Short, Sharp and Effective
Twitter works in a similar way to Facebook except that you post shorter and more direct messages to your followers. Of course, they can interact back with you and retweet your messages if they like what you have to say. We recommend that Twitter is used to engage on a less formal level – remember you only have 140 characters to play with and you’ll be hard pressed to whittle down the ‘Fundamentals of Offshore Investments’ in one small Twitter message. However, you can link back to pages on your website and other pages of interest so use links and messages wisely.
In summary, social media is a great tool for business and one that you can’t ignore whether you’re a small local business or a large corporate.
We can get you started on the route to social media success and ensure you gain and maintain a huge following from your target audience. Get in touch with White Hat today.