Does Your Business Need an Ecommerce Website?
Whether you’ve been trading online for a while or you are just starting out, you may have wondered whether you need an ecommerce website. Ecommerce is big business for many companies. Amazon for example has an 80% market share when it comes to purchasing books online and they are most peoples’ first choice when it comes to buying books, games, household items, and gifts. Whilst you might not be commanding such a huge market share, an ecommerce website can certainly help you to showcase your products and give your visitors a convenient and simple purchasing solution.
The question of whether you need an ecommerce website will largely depend on what you have to offer. Whilst many companies will benefit from ecommerce, it could prove to be overkill for others. For example, a company selling financial services would be better off creating an informative website that builds an authoritative reputation and yet which still pushes their products and services.
One great benefit of an ecommerce website is that it means you can stay open all hours. If you’re selling products online and your visitors don’t need to speak to a real person to place an order, an ecommerce solution will ensure those products are available to your customers 24/7.
With more and more people shopping online, it makes business sense to offer your services in a format they are used to – find product, add to basket, checkout.
Once you have decided that you do need an ecommerce site you need to start putting your plans into action. One of the main goals of you ecommerce website is to increase your bottom line so you need to find a web design company that offers impressive design services whilst focusing on a website that makes you money. Whilst the web design team will be responsible for the nice graphics, easy navigation and SEO marketing, ultimately the selling strategy must come from you. After all, you know what makes your business tick.
Think about what you sell, how you want to sell it, and who your customers are. What is your current market share and how can you go about improving this? Who are your competitors? If you sell books, there’s little point in trying to compete with Amazon so why not think of ways you can present a niche website or offer something that Amazon doesn’t. Rare books or Braille books for example could help you carve out that niche.
Overall, a well-designed and intuitive ecommerce website will help you to promote, showcase and sell your products and ensure that your visitors can purchase from your directly no matter what the time of day or where they are. If you feel that this is the right direction for your website, we’d be delighted to hear from you.
At White Hat we offer a range of ecommerce solutions for businesses small, medium and large. Get in touch today to find out more.