SSH into your server and run the following to install:

wget http://www.white-hat-web-design.co.uk/scripts/addon_allawstats.txt
mv addon_allawstats.txt /usr/local/cpanel/whostmgr/docroot/cgi/addon_allawstats.cgi
chmod +x /usr/local/cpanel/whostmgr/docroot/cgi/addon_allawstats.cgi

SSH into your server and run the following to install:

wget http://www.white-hat-web-design.co.uk/scripts/addon_wordpressversions.txt
mv addon_wordpressversions.txt /usr/local/cpanel/whostmgr/docroot/cgi/addon_wordpressversions.cgi
chmod +x addon_wordpressversions.cgi

Then login to your WHM control panel and you will see a new link under the Plugins section in the left hand menu

URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description Meta Tag: The description meta tag should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 12% is the maximum you should aim for if you exceed this you could fall foul of Google’s acceptance and cross the line and commit the sin of ‘spamming’ and key word stuffing. Anything less than 2% is unlikely to yield good results. Density for a single keyword should be between 1% and 7%. 1% seems too low and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords. This is balance which requires very careful consideration and calculation. SEO experts are more skilled at this fine balance and you should seek advice on this subject.

Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts (e.g. strong, bold and underline): This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.

Beginning of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.

Key-Phrases as Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Images Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

It is known that Bots/Spiders place more relevance to keywords
and phrases which are at the top of the page so it is logical to place as much
as possible of your primary page keywords and pages at the top of the page
and remove any potential obstacles, such as graphics and code.

If you take this illustration and imagine this glass of beer is your webpage
and keep your primary keywords and phrases at the top of the glass then your
first thing you taste is the head and if you place your primary keywords at
the top of your page then you are letting the Bots/spiders the opportunity to
taste/read your pages and you will be optimising your pages to make then more
search engine friendly.

If you have tables and graphics place these below your primary
keywords and phrases and ensure all JavaScript and lengthy lines of code are
hidden. Adjust all your page layouts in this way and you are giving the Bots/Spiders
an easier task to read what your pages are about.

If you want climb the Google Ladder and improve your organic rankings then you need a well constructed site that is fully assessable containing a growing volume of new content and has plenty of quality in bound links. This is the best recipe to follow and your site will eventually climb the Google ladder.

Positive changes you make to your website will be automatically picked up by the Google bots who regularly spiders pages of websites as long as they are accessible and will index pages to their database and take note of those changes. Every web owner wants to see their website rise the Google rankings and we all want to please Google, so if you want to improve your rankings you should try to understand how to satisfy Google’s alogryhtm. To find out more about the Google guidelines http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Unlike other search engines such as Yahoo and MSN, Google don’t really pay that much attention to ‘Keywords’ and whilst they are important In the overall design and construction of your website they are of lesser importance to Google.

The two main areas of interest that Google are looking at

• Growth in your unique content this makes your site of interest and up to date as a resource of good information to their readers.

• Quality and volume of inbound links to your site both incoming only [directories] and reciprocal links with relevant sites which have high link popularity.

Both of these areas need your urgent attention if you are going to please Google’s measure of importance and climb the Google ladder

Let’s look at these topics in more detail

Content

It is widely known and accepted that well researched uniquely written content that is grammatically correct is of great value to your website’s well being. Like taking vitamins for good health the content for your site is the pill of good health you need to add to your site on a continual basis. They used to say ‘An Apple a Day Keeps the Doctor at Bay’ well a page of content per day will do wonders for your website’s ranking. The more content you add to your site the more the site grows and builds a resource of information that Google can index and potentially display to their searchers.
To find out more about content go to http://www.white-hat-web-design.co.uk/content-writing.php

Liks

So much has been written about links that could fill the shelves of municipal libraries many times over so we intend to keep this very simple and straightforward as we can.

What is a Link?

A link to your website is a piece of code when displayed on another website page that creates an ‘active live’ link to your website when you click on it. For example when you search on Google you will see results of websites and a short description of that page and the blue text is an active link when clicked will take you to that page. That is classed as Inbound link as you don’t have to link back.

Each link you have to your web pages can be counted as a vote in favour of your content and the more links you have then the more votes you have in your favour.

However, not every link will be a high vote and some may be potentially damaging to your websites ranking so it is important to check the quality of those links to your site. The most important thing to remember about links is to go for Quality and above all Relevancy. The sites that link to your web pages should be relevant sites to your topic or subject matter. If you are selling clothes to children then a link from a Casino website bears no relevance and should not be accepted.

You will receive constant link requests from websites and web marketing people asking for a reciprocal link to your website every day, the problem with these is that 90% of them will be of no use to you and potentially from companies that are not as transparent as they seem to be. The unfortunate fact with link requests is that the vast majority of link requests are from sites that are not that honourable and are looking to deceive you. The term ‘Cheaters’ is used in the link building business to label such sites and we do not have the time to go in detail here to explain what cheating practices they get up to. Needless to say there are many ways in which these ‘Cheater’s can deceive the innocent web owner here are some of the more commonly used tactics.

• Removing your link back after agreeing to place it a month or so later.
• By leaving the link in place but placing a ‘no follow’ scripting block to prevent the spiders from seeing your link, so that all appears to be in order but of no value to you whatsoever but great value to them.
• By isolating the links pages so that spiders can not follow the path to value and credit your link

These are just some of the more obvious ways that cheaters use to devalue your link and gain credit from the link you have placed on your site to theirs. There are others which experienced webmasters are aware of and that WHDesign check and monitor.

In short a link to your website is a vote in favour of your web pages if you give a link back then you are effectively cancelling out the vote by giving away a vote to the other website. The more links you can have to your website without having to give back a link the more votes you are building. To obtain ‘one way inbound’ links is difficult for example if a leading and informative website such as www.bbc.co.uk were prepared to place a link on their news pages to your website this would be priceless in terms of votes as the BBC is a international institution and highly respected website.

The only other way to obtain one way inbound links is to make
your site extremely popular or to add your site to the thousands of directories that catalogue websites as they seldom ask for a
return link you are building more inbound links as opposed to
giving more links away.

To find these Directories is a full time job and requires a sustained effort to research, catalogue and classify suitable directories. You then have to take the time to submit your site online, and provide a variety of descriptions as requested, and reply to confirmation emails from the directories editors who review your submission and in some cases you have to pay to apply.

Crazy as that statement may sound at first there are some parallels to be drawn from it.

Like a baby, a website needs care and a great deal of attention and feeding
all the time.

Like a Baby, a website needs training and teaching to be strong and self supporting
and to be educated

Like a Baby, a website needs its parents [owners] to give correct guidance
and to know what they would like their baby to develop into

Once child hood is past then the young website needs new skills and new fresh
content all the time to change with time and to reflect the latest information
and thinking

Eventually, the young website will develop into a living entity which breaths
life and constantly seeks out more data and new imagery like clothing.

In time your young well fed website will develop into a mature creation that
is well liked by the search engines and visitors alike and will live on provided
you are prepared to keep supporting it.

Like teenagers they never really move away, they may leave home but they still
need help and support for many years to come

Your website is your new child and unless you are prepared to make a true
investment in time and energy into its creation and development then maybe
think again. If you think that creating a website ends after the initial
design and submission then you are going to be very disappointed with the
results and returns the website will give you. However, if you are prepared
for a great deal of effort and prepared to devote some energies and resources
into your new website then you will be rewarded and pleased with the eventual
returns.

A website is for life and we understand that principal as we have created
and managed websites for commercial reasons for almost 10 years now.

Our commitment to you and your website is to help feed and develop your website
and to deliver only what we can promise and nothing more and nothing less.

Affiliate – A marketing program which enables webmaster
to place banner ads on the website and received a referal fee or commisson
when customers click on the link to visit the merchants website.

AJAX – Asynchronous Javascript And XML is an approach
to using a combination of technologies (such as Javascript, DOM, XML, XMLHttpRequest)
to allow changes to a webpage to be made without reloading the whole page.

Anchor Text – The clickable text part of a hyperlink.
It usually gives visitors or search engines important information on what
the page being linked to is about.

Apache – The most popular web server software in the
world since 1996. As of October 2005 almost 70% of the worlds web servers
run on Apache.

API – Application Programming Interface is a set of definitions
of ways computer software can communicate with each other.

ASP – Active Server Pages is a Microsoft technology for
generating dynamic webpages. Most ASP pages are written in VBScript but many
other scripting languages can be used such as JScript.

Bandwidth – Bandwidth is the amount of data that can
be transmitted in a given period of time. Web hosting companies often limit
website bandwidth, for example a 10Gb/month limit which would mean you cannot
transfer more than the set 10gb in 1 month.

Bot – See Spider

CGI – Common Gateway Interface is a web technology that
enables clients to request data from a program executed on a web server.
When a request is made to a cgi script the server will call the program to
be executed and its output is sent to the user to be displayed in their web
browser.

CMS – A Content Management System allows someone to easily
add or edit the contents of a webpage often without them needing any technical
knowledge.

Cookies – A small text file stored on a visitors computer
usually used to identify that user to a particular website.

CSS – Cascading Style Sheets is a feature which gives
web designers more control over the design of a webpage. It allows content
and design to be kept seperate allowing small changes to the design to be
made without having to make large changes to every page.

DBS – DataBase System of storing data in a structured
format which can accept feeds from website forms and applications to store
clients records securely.

DHTML – Dynamic HyperText Markup Language is a combination
of technologies used to produce more interactive webpages. It makes use of
DOM.

DOM – Document Object Model is the specification for
how objects are represented in a web page. The DOM defines attributes that
belong to an object and how they can be manipulated.

Domain – The address of an internet site. For example
the domain of this site is white-hat-web-design.co.uk.

Flash – A technology developed by Macromedia which allows
web pages to have moving animations and video.

FTP – File Transfer Protocol is a protocol for transfering
files over the web. FTP is mostly used for downloading files and uploading
sites to a web server.

GIF – Graphics Interchange Format is an image format
which uses upto 256 colours. GIF is great for animations, buttons and diagrams
that have a limited number of colours while JPEG is used for photographs.

Hosting – The files for a website have to be stored on
a web server, this is refered to as hosting. Your host is the server on which
the website is stored.

HTML – HyperText Markup Language is the language used
to create webpages. HTML is used to structure information inside tags for
exampe <h1>Heading</h1>

denoted the text inside the h1 is a heading.

HTTP – HyperText Transfer Protocol is the protocol used
to connect to a web server and transfer files across the inertnet.

IIS – Internet Information Services is a web server created
by Microsoft which runs on Windows. Roughly 20% of the worlds web servers
run on IIS, second only to Apache.

Java – A high level object-oriented programming language
developed by Sun Microsystems. Small applications written in Java, called
applets can be embeded into web pages. Note: Not to be confused with
Javascript.

Javascript – A client-side scripting language developed
by Netscape to help developers create interactive sites. Some
of its features are similar to Java but they were developed independently.

JPG / JPEG – The most popular image compression format
on the web. The name itself stands for Joint Photographic Experts Group.
JPEG is at its best on photographic images while line drawings and iconic
graphics are best saved as GIFs.

Meta Tags – A HTML tag that provides information about
the web page. Meta tags may contain information about what the page is about
(keywords and description), who wrote the page, when they wrote it and much
more. Many search engines use this information when indexing pages.

MySQL – MySQL is the most popular open source database
in the world and is most commonly used for web applications. It has become
so popular due to its speed, reliability and ease of use.

Page Rank – One of Google’s methods to measure the importance
of a web page according to its popularity and links to other websites.

Perl – Practical Extraction and Report Language is a
programming language first developed for processing text but now often used
in web development.

PHP – PHP Hypertext Preprocessor is a server-side scripting
language allowing websites to contain dynamic content. Over 20 million domains
use PHP making it one of the most popular scripting languages on the web.

PNG – A lossless image format originally designed to
improve upon and replace the gif format. PNG is the 3rd most common image
format on the web, beaten only by JPEG and GIF.

PPC – Pay Per Click is a marketing program where you
can list a series of search phrases and determine your bid price for each
phrase in competition with other web sites. The more you bid the higher your
placement on the search engine results for that phrase in the list of sponsored
listings either at the top or to the right or under the free listings.

Reciprocal Link – An agreement between two websites to
provide links to each others sites. It can provide visitors with links to
other sites of a similar topic. Search engines take the amount of incoming
links into consideration when ranking your site.

SEO – Search Engine Optimization is the process of optimising
a site to improve the chances of it being ranked higher by a search engine,
therefore increasing the amount of visitors to your site.

SERP – A Search Engine Results Page is the page returned
by a search engine containing the results of your search.

Spider – A program which fetches webpages to allow them
to be indexed by search engines. They crawl through the inernet by following
links on a webpage.

SSI – Server Side Includes is a simple server side scripting
language, its primary purpose is simply include the content of other files
within a webpage. For example creating a file for the website header and
then including it with every page, if the header needs changing only that
one header file would need editing and not all the pages on the site.

SSL – Secure Socket Layer is a protocol for transmitting
private information across the internet by encrypting the data sent. URL’s
which use SSL usually start in https://

URL – Uniform Resource Locator is the complete address
of a resource or files on the world wide web. It includes the protocol, the
domain and the name of the file.

W3C – The World Wide Web Consortium is an organisation
whose purpose is to develop standards for the web. The W3C’s mission is "To
lead the World Wide Web to its full potential by developing protocols and
guidelines that ensure long-term growth for the Web".

XHTML – eXtensible HyperText Markup Language is a markup
language which builds upon HTML but is a lot stricter and requires code to
be syntactically correct. XHTML can be thought of as a mixture of HTML and
XML.

XML – eXtensible Markup Language provides a text-based
means to describe and apply a tree-based structure to information,
allowing data to be easily shared across networks and the internet.

The font size generally used on your website should be much larger and anything
from 6 points to 10 is normal and customary. For example if you view the following

Point 6
The font size generally used on your website should be much larger and
anything from 6 points to 10 is normal and customary. For example if
you view the following

Point 7
The font size generally used on your website should be much larger and anything
from 6 points to 10 is normal and customary. For example if you view the following

Point 8
The font size generally used on your website should be much larger and anything
from 6 points to 10 is normal and customary. For example if you view the following

What can you read easily?

What is also important is the type style used. There are basically 2 types
of fonts – Serif and Sans Serif – A typical Serif face is – Times
New Roman – A typical Sans Serif face is – Arial

A serif face is an older style font which contains a tiny tail on the character
edge – T whereas a T sans serif face like Arial does not have this tail.

Dictionary Definition
French typographie, from Medieval Latin typographia: Greek tupos, impression +
Latin -graphia, -graphy.]

Here is not the place to discuss the complexities of Typography as this is
a very big subject that we could discuss on a website all of its own needless
to say that the choice of type face and font style is very important to your
overall web design and the impression you are trying to create. I have been
fortunate with my graphic design training of 3 years which contained one day
a week specifically dedicated to the design, understanding, the use of and history
of typography for commercial advertising in modern day publications and media
from the first scribbles in primitive cave paintings to illustrative and modern
type styles.

You only have to see how many font styles there are from your Word Font option
drop down to get an idea of just some of the font styles available. However
it is customary to restrict the use of acceptable font styles for websites to
a handful of styles. The most important aspect is to make sure you keep consistency
throughout your website and don’t change font style very much if at all. You
can show envisage by larger font size and bolding up text that you want to pick
out of the body of text which is also picked up by search Engines Bots who look
at bold text as requiring more relevance and importance.

I noticed that your site is not showing in the top 20 for leading search phrases and thought you ought to know. If you want to do something about this and get more sales from your website then you need to take some action and check out this link.

Or

We can guarantee your website top 10 listing on leading search engines, why waste time and lose sales sign up now to our web optimisation service and start making money and play with the big boys.

Or

You have a fantastic site, its just a pity that your traffic is low and your listing is not in the top 20, we think you deserve better and because we like your site we want to help you become more successful.

Any one that operates a website will know about the never ending stream of emails promising to promote your website and get you listed in the top ten for leading search engines such as Yahoo, MSN, AOL and of course Google. Most of these emails promise amazing results in months and some of them will offer you guaranteed top 10 placements for given phrases or key words.

Many even don’t ask for any money up front and instead promises to get your site listed and only ask you to pay when they achieve their promise. This sounds very tempting indeed and many employ very clever marketing web techniques but they mainly employ very persuasive arguments and sales calls that simply pile on the pressure for you to engage their company with statements like.
"

You have nothing to lose and all to gain as you don’t even have to pay us until we deliver our promise."

How can you possibly refuse such a tempting offer and what harm can it do you to try anyway. Well, these companies will cost you money one way or another in the vain hope to propel your website into the dizzy heights of stardom and ever flowing sales.

What harm can it do to try these companies anyway? Well If It doesn’t work then at least you have tried and nothing ventured nothing gained as they say.

!But Beware by trying one of these companies not only will it cost you money it can certainly do you harm, in fact it can do you perhaps the worst possible harm by black listing your site and being banned all together and removed from the directory.

So as well as spending money you end up with a banned website which is removed from the directory which you and your company has spent months preparing and thousands on developing only to end up ‘black balled’ and in the sin bin for an unspecified period if not for good.

Is that sufficient harm, what do you think?

Why Take That Risk?

The problem lies with the under handed and often deceptive methods used by these quick fix get rich quick SEO services that are against the transparent white hat principals that the Search engines and in particular Google strongly recommend you adhere to in their published Guidelines.

It is a recognised fact that amongst all the search engines and directories Google stands out as the most popular Search Engine / Directory certainly in the western hemisphere, some say that if your site is not in the top 20 of Google for your popular phrases then you’re not going to be a great success in commercial terms. So why take such foolish risks with your business by taking a gamble with an unscrupulous company that makes promises that they can only keep at your expense.

Google in particular has a love hate relationship with many web masters and web entrepreneurs alike as the directory is certainly in a constant state of refinement and going through a continuous program of development and changes to their indexing algorithm. This is seen in the regular monthly reshuffles of the pack known as a ‘Google Dance’ which sees sites moving up and down and some being demoted all together and or even removed.

This can be of course very exasperating for web site owners and webmasters alike when frantic calls or emails are received complaining that their website has seemingly disappeared or dropped some places. On the other hand it can be an excitement for those sites that climb the ladder and suddenly achieve top spot or on at least the first page top 10.

This constant reshuffling of the directory will be the norm so one must accept that at least with Google you should be thankful for the good times and be prepared for some bad times but above all – be prepared like a good boy scout.

In short if you use deceptive methods to attempt to cheat the system such techniques are deemed to be ‘Black Hat’ techniques, which are not only unacceptable to the likes of Google they are seen to be ‘grossly offensive’ and contravene their terms of conditions and will if discovered by the Search Engine and their human rater’s who regularly check search results lead to a penalty being imposed and at worst having you sent off the field of play over night and without any warning.

You will simply not see your website in the Search Engines any more and it will be as swift and simple as any disappearing act. No amount of pleading emails to Google will return any explanations of what you have done and any solutions to rectify the problem, you will have simply been removed and punished for your dastardly deeds. Unlike any court of law in any country you will not be charged with your offence indeed you wont even see it coming you will simply have been thrown into jail and the key thrown away just like the Count of Monte Christo.

If you think this seems unfair then maybe it is, to be tried and convicted and sent to jail without even the opportunity to defend yourself and to present your case as the innocent victim of an unscrupulous SEO company.

Google don’t want to hear it and cant be bothered to listen because they get thousands of pleading emails hourly and they have a business to run and the onus is on you to have read their published guidelines before you engaged the services of the ‘black Hat’ wizard in the first place. You should know better than to try to cheat the system. In truth you probably don’t even know the guidelines but one thing is for sure if you engage the services of a company that makes these promises then you have put your life in their hands. You’re better off spending your money on legitimate methods that work but will take longer rather than trying to take short cuts that don’t.

Caveat Emptor

It wont be the SEO Company that loses money it will be you, as there are plenty more suckers lining up to be mugged in the desperate scramble to see their website in lights.

Remember one simple rule there are NO quick and easy ways to build a successful and well ranked website. It takes a great deal of effort and energy to build a strong website like any other business it does take time.

Anyone who is aged 40+ will probably remember the quick rich schemes such as ‘Chain Letter’s and pyramid selling schemes which flooded the market that promised you easy money and to make you rich within months. Many thousands of people lost thousands in the process of chasing that elusive dream.

If you really want your website to make you money and to be highly ranked then lets make it crystal clear to you and use the analogy of building a skyscraper. At first you see nothing coming out of the ground as you drive past for months and only see boarding behind which a great deal of excavation and a lot of foundation work and preparation is going on. Then you go away on vacation and return to work and drive past and suddenly you see the building appearing out of the ground with its steel work growing daily. Your website strategy must follow a similar course otherwise it will collapse all around you like a deck of cards as it is not built on firm foundations.

Like every skyscraper that pierces every city skyline there is a great deal of foundation work that takes place for a year before the building suddenly starts to rise out of the ground. And before your website can penetrate the skies, you must be prepared to dig deep and make your foundations strong before you can reach for the sky.

We want to build your skyscraper for you and work with you in partnership on the project from the ground up and together we hope to reach the sky.

We at White Hat will not promise what we can’t deliver but we can promise to use only ‘White Hat’ techniques to build your website with strong foundations, good specifications and based on sound and ethical optimisation techniques that work that are within the search engines published guidelines at the time. We can only keep you informed and up to date and do our best to keep ahead of changes and trends.

The Search engines such as Google have made leaps and bounds over the past
few years in developing their methods of indexing, spidering and are now leading
the other search engines with its highly sophisticated methods of checking,
indexing, and listing websites. To keep ahead of smart webmasters and SEO companies
that had been using clever manipulative techniques to get their clients websites
to the top of the listings. It is now extremely difficult to get a handle on
what Google are doing and the race has turned into a cat and mouse chase with Jerry
the mouse being seen as Google and the webmasters and SEO companies
are seen to be Tom the Cat who are always chasing the tail
of Google’s algorithm and continual stream of updates.

It’s a hard chase and to keep up with the constant speed of change it is a
full time job for SEO companies to attempt to keep abreast of changes and more
importantly try to predict changes and to anticipate future developments so
as to advise clients as best as possible.

What is a hidden door way page?

Webmasters sometimes are instructed or create and submit "bridge" pages
or "doorway" pages to search engines to improve traffic to client’s
websites. These are certainly perceived as Black hat techniques. Doorway pages
can be created to be optimised for certain keywords and for particular commercial
phrases. They are also sometimes known as portal pages, jump pages, gateway
pages, entry pages. Such doorway pages are easy to identify in that they have
been designed primarily for search engines, not for human beings, they basically
don’t carry navigation and images and only carry keywords and key phrases that
it is hoped that Search Engine Bots index and award page ranking and relevance.

The problem is that if the Search Engine look closer at any hidden doorway
pages that have been specifically designed to drive traffic to your main site
and are not actual sites in their own right for visitors to actually use then
this will be assumed to be SPAM and as such you run the risk of having the doorway
site removed from their DBS and potentially being punished by demoting your
main site and even removing you all together if you are caught out.

Increasingly, Search Engines such as Google are employing human beings to
evaluate search results and review websites that are high up on the listings
and if a human looks at your doorway site they can quickly determine what
you’re up to. In short webmasters and SEO companies used to be able to fool
a machine such as spider but they can’t easily fool a human being.

The effort required
in trying to conceal and create subversive tactics and additional door
way pages would be extensive and quite frankly you are better to devote
that time and resources and money to developing and optimising your main site
with ethical white hat techniques which are the right path to take