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White Hat Web Design Blog

Use of Small Type Fonts

The use of very small and virtually unreadable text smaller than Font size #2 is normally reserved for legal notices and copyright information The font size generally used on your website should be much larger and anything from 6 points to 10 is normal and customary. For example if you view the following Point 6 [...]

The Way To Do It – The White Hat Way

Do any of these statements sound familiar? I noticed that your site is not showing in the top 20 for leading search phrases and thought you ought to know. If you want to do something about this and get more sales from your website then you need to take some action and check out this [...]

Should I use Hidden Doorway Pages?

The use of hidden doorway pages used to be a trick employed by crafty web masters several years ago and some still try today to fool the Search Engines. Today the Search engines have caught up with such trick and mostly forged ahead of webmasters tricks which has turned this into a cat and mouse [...]

Spider Friendly URL’s

If your domain URL contains characters such as £ % $ & = etc then the Search Engine may not be able to read them. As these characters are ‘dynamic’ in nature and are actually commands in their own right and if you include them in your URL you are confusing the Bot’s. You will [...]

Are You Sure Your Site is Search Engine Friendly

This sounds simple and obvious but you would be surprised just how many sites are not Search Engine Friendly So why do you need to make sure your site is Search Engine Friendly If you fail to make your web site search engine friendly then you can’t expect the likes of Google, Yahoo or MSN [...]

A Dozen Explanations of Search Engine Optimisation Terms

Here is a list of 12 SEO definitions which will hopefully explain what they mean and what they do. This will give you a basic understanding in the constant changing world of Search Engine Optimisation within which these terms remain fairly constant. Algorithms – A search engine uses a very complicated mathematical formula to ‘rank’ [...]

Search Engine and Directory – What is the Difference?

It is important before you start to promote your website that you appreciate the difference between a Search Engine and a Directory, as this will help you understand what helps to improve your rankings on a Search Engine that might not work with a Directory and vice versa. What is a Search Engine? Search engines, [...]

Dead Pages & 404 Not Found Errors

It is your responsibility to ensure links from your site and pages on your site and all external links going out from your site are working. Failure to check and resolve broken links are seen by the Search Engines as bad housekeeping and illustrate that you are not keeping your website in order and not [...]

Link Building – Link Relevancy – Link Popularity

Link Building – What is it? Building Links between websites is like exchanging phone numbers between associate web sites that share a common interest with your web site and building that address book of relevant friends to improve your popularity to search engines. Why Create Links with other websites? If you want to climb the [...]

Should I Use HTML Frames?

If you are designing your website in HTML or it is already created in HTML and perhaps created from a self build software and you have used ‘Frames’ then you might as well forget it and scrap it and start again. The short answer is NO A Framed constructed website is NOT search engine friendly [...]