Primary Keyword Layout

Ensure that your primary keywords are going to be seen and spidered first.
When the Search Engine Bots/Spiders visit your site the first read the source
code just as we read a books title from the top downwards.

It is known that Bots/Spiders place more relevance to keywords
and phrases which are at the top of the page so it is logical to place as much
as possible of your primary page keywords and pages at the top of the page
and remove any potential obstacles, such as graphics and code.

If you take this illustration and imagine this glass of beer is your webpage
and keep your primary keywords and phrases at the top of the glass then your
first thing you taste is the head and if you place your primary keywords at
the top of your page then you are letting the Bots/spiders the opportunity to
taste/read your pages and you will be optimising your pages to make then more
search engine friendly.

If you have tables and graphics place these below your primary
keywords and phrases and ensure all JavaScript and lengthy lines of code are
hidden. Adjust all your page layouts in this way and you are giving the Bots/Spiders
an easier task to read what your pages are about.