Sell On-line & Process Payment
The Shop Front
This is the face that is presented to your customers and displays the products and services to ensure your customers find the product they are looking for, see more detailed information, and enable visitors to place it in their shopping cart basket for payment.
Remember your customers are unable to pick up the goods and handle them as you would do in a conventional shop so what do you think you must do if you are going to convince your customers to buy your product.
Clear, accurate and detailed information such as dimensions, material or specification
Excellent photography - Essential
Images need to be clear, sharp and ideally professionally produced images if you want to secure the best opportunity to convert visitors to buyers. Try to avoid saving money on poorly created images as this is a false economy. Preferably employ a professional photographer who has been recommended to you with studio facilities and some experience of creating images for the web.
Have one main image with at least 2 alternative images to provide a rounded view of the item and close up detail of any particular special features.
If your budget can stretch to it then it would be worth considering panoramic images to show a 3 dimensional 360 degree rotational display of your more expensive and profitable products.
With broadband being widespread throughout the UK, it is a great marketing idea to commission some videos of your more profitable products to bring them to life. Video files are converted into FLA files and uploaded directly to your website and playable directly with embed files so no need for your customers to download any software to play the video simply click and play
When you decide to buy a car or camera, TV or piece of equipment, you research your product and asked the shop assistant about the specification of the items on display. When you buy clothes you ask what material it’s made of, the size etc before you try it on. Likewise when you’re selling products online you must be even more vigilant to provide very clear and detailed information as the customer is totally relying on this information and the imagery to make an informed decision and part with their credit card, so make it clear, be totally honest and easy to read without having to hunt for the information.
You customers should be easily able to navigate your shop front and find what they are looking for with ease, and to be able to see enlarged pictures of that product and read an accurate description to confirm the product is exactly they are looking for and the specifications meet their expectations and the price is agreeable to them.
The shop front experience must be smooth, crystal clear and accurate with detailed descriptions and intuitive. Always anticipate what your customers might be thinking to do and always keep the customer informed of what stage they are at in the buying process.
As a general rule there is an 8 second buying process. If a prospective customer is able to find the product they wish to buy within 8 seconds from the home page to the product page then the chances are they will stay. On the other hand, if they cannot find what they are looking for then they will most probably click away to a competitor’s site.
The on-line shopping experience is made up of 4 main components:
- Shopping Cart
- Check Out
- Payment Page
The Shopping Cart is the clever bit of scripting that enables your customers to collect goods in an imaginary cyber shopping basket just as they would in a supermarket and then take them to a check-out desk where their goods are totaled to present to the customer the products, short description and total price payable including any sales tax and shipping postage costs.
The shopping cart summary should provide your customer a list of their purchases to date and to permit a printable copy. At this point your customer will either check- out to payment or remove an item and/or continue shopping so these options must be clearly displayed.
The shopping cart symbol must be always visible on every page and instantly accessible to show the customer what’s in their basket and monies spent so far. It should allow them to delete items if they change their minds, continue shopping and to add more items or replace them.
Once the customer is satisfied and they have completed their shopping, a check-out link should be clearly visible on all pages in the same place so that the customer can elect to check-out at any time to make their payment.
At Check-out, your customers will be almost ready to make their payment and at this point they will be required to complete their personal details and delivery address or retrieve them if they have registered with your store before. Your customers still have the option to abort their purchase so you must ensure the check-out page is secure as customers will feel happier if they know their personal details are stored securely. We would advise you to apply for a SSL Secure Socket Layer certificate. Contact us
Customer Confidence is the key to the conversion of check-outs to payments and gaining a satisfied customer who will hopefully return again.
This is the final stage of the buying process where your customers are actually going to pay for your products with their credit or debit cards and is the point you either make a sale or you don't. Paying for goods and services on the internet has now become an accepted way to purchase most products and services and is growing daily. Did you know that online sales account for over £320 Billion per year and growing at an unprecedented rate of 20% year-on-year and is expected to continue and grow even faster as mobile purchasing is catching up pc based sales as a further platform.
The advent of the iphone and similar hand held devices has triggered a surge in online transactions with touch screen simplicity and growth in consumer confidence in using their mobile to surf the web and more importantly via apps have enabled customers an easy way to repeat purchase.
There is still however a degree of suspicion by many would-be internet customers who are still not happy about entering their credit card details onto a website.
This is why it is crucial that your customers are confident at all stage of their purchase and payment if they are actually going to complete the transaction and pay.
To take credit cards online requires you to do one of 3 things:
- Sign up for a Ecommerce Merchant Account [Talk to your Bank]
- Sign up for an approved PSP Payment Service Provider
- Set up your online shop within a virtual shopping mall
Unless you are a major store such as a department store, who can afford to have a fully integrated online payment processing system in real time you will be required to sign up to a merchant processing company to handle your credit and debit card payments for you.
The confirmation is the conclusion of the shopping experience where your customers are told that their payment has been accepted and that their goods are going to be dispatched. This will be performed by scripted auto responder which is a personalised confirmation email that is sent out automatically to the customers within seconds.
Separate personalised emails will be sent to include unique user name and passwords for your customers newly created account. Your database will store their details and remember your customers so that next time they can login and not have to complete their personal details again.
If you have made a purchase online you will know how important it is to keep your confidence throughout the process and make it seem like a seamless easy process from selection of goods to payment. If you want to be serious about taking payments online then you have to invest in an e-commerce platform that provides that confidence to your customers.
For more information and to get a more accurate price and time of completion please use our Quotation Form