Graphic Design is a general term that covers various branches of visual communication. Advertising, typography, illustration, logo and web design are only but a few examples of the different areas of the discipline, each one involving a different set of requirements and purposes.
During the design process, a set of creative and artistic skills are required by the designer in order to fulfill the given brief and finish a project in the best possible way. For this very reason the boundaries between graphic design and visual arts are often blurred, with artists doing the job of designers and whole exhibitions dedicated to single graphic designers.
The real difference between the two worlds lies in the presence of the client. It is the client that approaches the designer with a problem and it is a designer job to solve it. Without a client there would be no designer, without designer there would be no solution.
For this reason a designer’s focus should always be to accomplish the project by following the brief, while the client should always leave plenty of trust and creative freedom to the designer and let him do what it does best. It is this reciprocal reliance and trust that leads to a great design solution.
At White Hat we pride ourselves of being proficient in many aspects of graphic design. From your company logo to advertising flyers, from your new website to bespoke illustrations, we will keep you up to date with the process and every time you approve a design you can be sure that what you see is what you get.
Our design team not only has the creative flair and passion needed to create original and cutting edge designs, but also commercial acumen and experience, ensuring that the job is carried out professionally and on time.
Graphic Design services we provide:
- Logo Design
- Web Design
- Bespoke Cartoons/Illustrations
- Business Cards & Letterheads