SEO Search Engine Optimisation
White Hat provides a personal bespoke service and we never over promise what we don't think we have a chance to deliver on.
Caveat Emptor
Most SEO companies that call you are sales top heavy and persuasive and claim to guarantee results with such self assuredness that the clients part with money and sign long contracts that effectively 'tie you in' with an upfront payment and a monthly on-going payment.
They often over promise and under deliver and once you have signed a contract you're hooked. If they fail to deliver after 6 months you have paid out a lot of money and still nowhere to be seen on Google or not in the top 20.
Firstly, no one will call you from Google to offer SEO services it just doesn't happen if they claim they are then say goodbye. They could be selling PPC Ad words to get you listed on sponsored listings on the first page but don't be confused as this is not SEO.
If it was that easy then every site would be successful. In truth it's normally much harder and in some cases it's simply not going to be possible to secure top ten ranking on Google.
We prefer to do things differently at White Hat and we are prepared to put our money where our mouth is and offer a free SEO MOT to run some diagnostics on your website to see if the site is ‘Google friendly' Before you can take your car round a race track to compete you need to make sure its fit for the track and highly tuned.
Results speak louder than promises
If you would like to discuss if White Hat could find the path to Google success for your business please call 020 8300 6531
This is how it works in 8 simple steps
STEP 1 [Free Consultation]
First we discuss what your aims and ambitions are for the site and what search keywords or phrases you want to be found or ranked for. We analyze the competition and degree of complexity to secure first page ranking for your preferred search phrases and keywords.
STEP 2 [SEO MOT]
We check your site for the keyword density along with a series of diagnostics to make sure your site is cleanly coded, easy for Google to index and optimized for the road ahead.
STEP 3 [PRE RACE ACTION]
We will tell you honestly if we think we can achieve some results for you and if we are prepared to work with to promote your site. We agree the cost and the key phrases to be found for on leading search engines including Google.
STEP 4 [CARRY OUT MOT WORKS]
If you wish to proceed with the outcome from the MOT report we will complete the works at the agreed costs.
STEP 5 [THE PRE RACE CHECKS]
We draw a line in the sand and create a ranking table to confirm where your site is ranked before we start and confirm the traffic to the site.
STEP 6 [WERE OFF] LINKS TRIAL - YOU PAY MONTH 1
Month 1 we commence works on promoting the site with a schedule of content and link building along with other measures we determine as essential to move the site up the Google ranking.
STEP 7 [WE ANALYSE RESULTS OF LINKS IMPACT]
After the first months activity we measure any movement and update your ranking positions for agreed search terms and provide a simple report.
STEP 8 [MONTH TWO] YOU PAY FOR MONTH 2
We continue with the works as in step 6 and step 7 and so on monthly thereafter until we reach your objectives.
You want results as we do and as you will see results in terms of climbing the Google ladder and increased levels traffic from the site statistics we set up on the site you can measure the value of our work. As you pay on a month by month basis you remain in the driving seat and not locked into a fixed contract for 12 months and you can suspend the service as you desire or increase the works at your preferred pace.
